Description #
VEMT and Luminis present an introductory case on how to apply a Persuasive Marketing Strategy in your company. We take a practical approach and describe the case of ‘Front Fashion’, and imaginary client of VEMT and Luminis. Front Fashion has decided to implement a Persuasive Marketing Strategy and needs to develop conceptual starting points, persuasive tactics and has to look at the data infrastructure which is required to turn this into a successful implementation. Jeroen Nas (Director of VEMT; focused at Persuasion Profiling and Marketing Strategy) and Jettro Coenradie (fellow by Luminis Amsterdam; specialized in Big Data and Search Technology) describe the steps that joint parties take to ensure another great revenue generating implementation. The presenters speak Dutch, while the sheets are in English. For questions and more information, you can approach VEMT through http://www.vemt.com/ or through sales {AT} vemt {dot} com.